Longest Running Ad Campaign World Record set by Amul Moppet - Eustace Fernandes

Eustace Fernandes, the creator of the Amul girl, passed away at the age of 75. Fernandes is best remembered as a cartoonist and an illustrator and was living a retired life for some time. Since 1966, the Amul girl, dressed up in polka dots with blue hair and orange face, has ruled the hearts of millions of Indians.

The iconic Amul girl, which turns 44 this year, is all set to enter the Guinness Book of World Records for being the longest running campaign in the world.

Way back in 1966, the Amul account was given to the advertising agency called Advertising and Sales Promotion (ASP). The team of Sylvester da Cunha, Eustace Fernandes, Usha Katrak and Marie Pinto worked on the Amul account at that point of time. The ad became a rage with the tagline 'Utterly butterly delicious Amul' - and the rest, they say, is history.

Fernandes worked on the Amul account for three years till 1969 and then the team of Usha Katrak, K Kurian, Eustace Fernandes and Radha started Radeus Advertising in 1974. As a matter of fact, the word Radeus originated from the first three letters of Radha and Eustace.

Fernandes also launched the Limca logo with waves in the Indian market. He worked for Limca on the press, outdoor and cinema media as there were artists who had no option but to paint and illustrate on the visual side in those days.

The industry fondly remembers Fernandes, not only as a talented genius behind many memorable campaigns but also as a good human being.