
The iconic Amul girl, which turns 44 this year, is all set to enter the Guinness Book of World Records for being the longest running campaign in the world.

Fernandes worked on the Amul account for three years till 1969 and then the team of Usha Katrak, K Kurian, Eustace Fernandes and Radha started Radeus Advertising in 1974. As a matter of fact, the word Radeus originated from the first three letters of Radha and Eustace.
Fernandes also launched the Limca logo with waves in the Indian market. He worked for Limca on the press, outdoor and cinema media as there were artists who had no option but to paint and illustrate on the visual side in those days.
The industry fondly remembers Fernandes, not only as a talented genius behind many memorable campaigns but also as a good human being.
The industry fondly remembers Fernandes, not only as a talented genius behind many memorable campaigns but also as a good human being.