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More than 125 Soaps it Up events to take place throughout Canada and U.S. to help those in need and earn worldwide bragging rightsHamilton, ON – May 6, 2009 – CARSTAR Automotive Canada announced today the company’s intention to set a Guinness World Record by washing more than 4,000 cars in eight hours at multiple venues on Saturday, June 20, 2009. The North America-wide attempt will take place at CARSTAR locations across Canada and the United States during the CARSTAR Soaps it Up National Car Wash Day. A Guinness World Records official will be present to validate the record if achieved.
This year’s Guinness World Record attempt brings an exciting twist to CARSTAR Canada’s sixth annual fundraising event in support of the Canadian Cystic Fibrosis Foundation (CCFF) and local charities across Canada.
Over the past five years in Canada, CARSTAR Soaps it Up has gained momentum from coast to coast. This year marks a major milestone as CARSTAR in the U.S. kicks off its own Soaps it Up National Car Wash Day. Working as a cross-border team, CARSTAR is poised to make it into the history books with this year’s car wash.
“With the support of our customers, employees and partners, CARSTAR Soaps it Up has become the largest and most important fundraising event for the Canadian CARSTAR network and we’re thrilled to turn it up several notches this year and partner with CARSTAR U.S. to make the record books in our first-ever cross-border car wash,” said Sam Mercanti, President and CEO of CARSTAR Automotive Canada. “We’re calling on Canadians to purchase tickets for the June 20th CARSTAR Soaps it Up car wash in their community and show our CARSTAR U.S. neighbours that when we come together, whether to raise money, set a world record or both, Canadians will work hard to get the job done!”
More than 125 Soaps it Up events will be held across North America to raise money for various charities with many CARSTAR locations working together to create one large car wash in their community. In Canada, half the funds raised will go to the Canadian Cystic Fibrosis Foundation, while in the United States half will go to the Make-A-Wish Foundation. Participating car wash locations in Canada and the U.S. will then donate the remaining funds raised at their events to local charity groups.
“We’re thrilled to expand our partnership with Make-A-Wish in 2009 with the Soaps it Up National Car Wash and work with our Canadian team to set the Guinness World Record for the world’s largest car wash,” said Dick Cross, Chairman and CEO of CARSTAR Collision Services in the United States. “Our Canadian CARSTAR team has set a great foundation over the past five years and we’re excited to build upon this for an incredible fundraising event to give back to all of the communities where we do business.”
