SPONSORED
Estee Lauder broke the world record for most lipstick applications in one hour at Macy's historic State Street location in downtown Chicago. Record-breaker and Estee Lauder Global Makeup Stylist, Rick DiCecca, applied lipstick on 303 participants to successfully break the previous record of 180 applications.
Chicagoans lined up at 12:00 pm on the ground floor of Macy's on State Street and puckered up for DiCecca to work his magic. The feat was witnessed by an official Guinness World Records Adjudicator, Danny Girton, who verified that the attempt adhered to the strict guidelines of the record category and presented DiCecca with a certificate documenting his new world record.
"I am ecstatic to now hold the very first Guinness World Records achievement for Estee Lauder," said DiCecca, who travels the world as a brand ambassador and creative consultant. "As a makeup artist, I'm used to working under pressure and this success was definitely a new and different way to challenge my skills."
Guidelines for the record category stipulate that the lipstick must be applied consistently on the lower and upper lip of each model and the color must be within the lip lines. A different lipstick for each model must be used although any variety and color of lipstick is permitted. DiCecca needed both precision and speed to smash the previous record of 180 applications set by a European makeup artist in Madrid, Spain, on March 3rd of this year.
The record attempt kicked off at approximately 12:00 pm for exactly sixty minutes and was followed by the official certificate presentation by the Guinness World Records judge.
Event photos and b-roll available in broadcast quality from Newsinfusion.com
About Estee Lauder Estee Lauder is one of the world's most renowned beauty companies. Our skincare, makeup and fragrance products are innovative, technologically advanced and proven effective. Estee Lauder has earned a worldwide reputation for elegance, luxury and superior quality, and our products are sold in more than 140 countries and territories. For over 60 years, we have stayed true to the unshakeable belief that inspired Mrs. Estee Lauder to found her company in 1946: the belief that every woman can be beautiful. Today, that simple notion has literally changed the face of the beauty business.
About Macy's Macy's, the largest retail brand of Macy's, Inc., delivers fashion and affordable luxury to customers at more than 800 locations in 45 states, the District of Columbia, Puerto Rico and Guam. Offering distinctive assortments including exclusive fashion and home brands, Macy's stores are operated by four regionally based retail divisions - Macy's East, Macy's Florida, Macy's Central, and Macy's West - and an online store at macys.com.
Most Lipstick Applications in One Hour Guinness Book of World Records 2010 Video
Chicagoans lined up at 12:00 pm on the ground floor of Macy's on State Street and puckered up for DiCecca to work his magic. The feat was witnessed by an official Guinness World Records Adjudicator, Danny Girton, who verified that the attempt adhered to the strict guidelines of the record category and presented DiCecca with a certificate documenting his new world record.
"I am ecstatic to now hold the very first Guinness World Records achievement for Estee Lauder," said DiCecca, who travels the world as a brand ambassador and creative consultant. "As a makeup artist, I'm used to working under pressure and this success was definitely a new and different way to challenge my skills."
Guidelines for the record category stipulate that the lipstick must be applied consistently on the lower and upper lip of each model and the color must be within the lip lines. A different lipstick for each model must be used although any variety and color of lipstick is permitted. DiCecca needed both precision and speed to smash the previous record of 180 applications set by a European makeup artist in Madrid, Spain, on March 3rd of this year.
The record attempt kicked off at approximately 12:00 pm for exactly sixty minutes and was followed by the official certificate presentation by the Guinness World Records judge.Event photos and b-roll available in broadcast quality from Newsinfusion.com
About Estee Lauder Estee Lauder is one of the world's most renowned beauty companies. Our skincare, makeup and fragrance products are innovative, technologically advanced and proven effective. Estee Lauder has earned a worldwide reputation for elegance, luxury and superior quality, and our products are sold in more than 140 countries and territories. For over 60 years, we have stayed true to the unshakeable belief that inspired Mrs. Estee Lauder to found her company in 1946: the belief that every woman can be beautiful. Today, that simple notion has literally changed the face of the beauty business.
About Macy's Macy's, the largest retail brand of Macy's, Inc., delivers fashion and affordable luxury to customers at more than 800 locations in 45 states, the District of Columbia, Puerto Rico and Guam. Offering distinctive assortments including exclusive fashion and home brands, Macy's stores are operated by four regionally based retail divisions - Macy's East, Macy's Florida, Macy's Central, and Macy's West - and an online store at macys.com.
Most Lipstick Applications in One Hour Guinness Book of World Records 2010 Video
