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New Delhi, 9th July, 2009: In an exciting event today, Lipton Yellow Label Tea, one of the country’s leading packaged tea maker, announced the entry of it’s Jigsaw Puzzle into the World Record Books for being ‘The World’s Largest Online Collaborated Jigsaw Challenge’ available on the online space. This endeavor by Lipton was an attempt to put India on the sharpest thinkers map. Twelve top scorers of the puzzle along with Royce McClure, who had designed the image of the jigsaw, and Bollywood actress Konkona Sen Sharma came together at the culmination of the week long activity of solving the entire puzzle in the physical space.Lipton Yellow Label Tea’s online jigsaw puzzle has entered the prestigious Limca Book of Records for being the biggest jigsaw puzzle available online. Not only this, the record has also gained entry in the World Records Academy, which chronicles some of the most spectacular records from all over the world. The record making spree on www.stay-sharp.in started on the 22nd of April this year, with the puzzle being made available on the website until 30th June 2009.
The last day of the exciting week long activity saw the twelve top scorers along with Royce McClure and actress Konkona Sen Sharma, jointly, completing the offline version of the puzzle amidst much fanfare at Delhi’s Select City Walk Mall, Saket. In a short span of eight weeks, The World’s Largest Online Collaborated Jigsaw Challenge launched by Lipton Yellow Label Tea brought approximately 1,86,756 sharpest minds of the country synchronously putting together the pieces. For the first time ever, a challenge of such stature and pride urged the people of the country to come together to leave their footprints in history.
On this prestigious occasion, Mr. Vikram Grover Category Head, Beverages, HUL, said, “We re-launched Lipton Yellow Label Tea with a perfect blend that ensures delivery of the required levels of Theanine, which along with the other tea goodness, helps to clear your mind and thus Stay Sharp. In line with this proposition, we had launched the World’s Largest Online Collaborated Jigsaw Challenge to bring the sharpest minds together to put India on the sharpest thinkers map, and set a world record. We at Lipton are extremely delighted to see the jigsaw authenticated by such prominent record books. This is a moment of pride not for only us, but for the entire nation.”
Royce B. Mclure added, “The concept of jigsaw puzzles has embodied itself with the growing up phase of each and every individual. The Jigsaw Challenge launched by Lipton Yellow Label Tea is unique, as for the first time ever; a challenge of this kind on the online space brought the people of India together to create a milestone in history.”
Konkona Sen Sharma added, “I am completely elated. I think this initiative by Lipton Yellow Label Tea has not only got India glory but has also proved to the world that the sharpest minds hail from India. Indians are known for their sharpness and intelligence around the globe and this was the ideal platform to put India on the sharpest thinkers map.”
About Lipton Yellow Label Tea:
Lipton Yellow Label is a premium, full-bodied tea, made out of the finest teas. A relaxed cup of Lipton tea helps to revitalize your mind and body. Lipton tea leaves are a natural source of Theanine, which along with other goodness of tea; this can help you clear your mind. Lipton Yellow Label is a unique blend that has high levels of natural Theanine. 3-4 cups of delicious Lipton Yellow Label a day, stimulates brain waves, which are associated with a calm and clear mind, so that you can perform! So if you are looking for a drink to help you Stay Sharp, it’s time for you to discover Yellow Label Tea! Available in packs of: 80g, 200g and 450g for packet tea; 25 and 50 tea bags. For more information on Lipton Yellow Label Tea and Theanine, log on to www.stay-sharp.in
