People for the Ethical Treatment of Animals (PETA) has entered the Limca Book of Records as the largest animal rights organisation. According to a release issued here today, PETA India's chief functionary Anuradha Shawney said, ''to be recognised by the Limca Book of Records is a great honour. Animal rights is a movement whose time has come and the support and recognition that our organisation has garnered shows that people are ready to make this a kinder world for all beings.'' PETA, since its inception in 2001, has been actively involved in grassroot awareness, policy making and has played a crucial role in the recognition of animal welfare.In its strive to keep animals safe, it had organised a campaign that led to a ban on elephants entering various cities in 2007. It was also responsible for the ending of animal experiments by the West Bengal Board of Secondary Education in 2008.
The organisation has also rescued a number of exploited animals from the circus and exposed the cruel laboratory conditions at the National Institute of Virology Pune. It had also organised a petition drive along with many Bollywood stars to prohibit bullocks from pulling heavy oil tankers in Mumbai.