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ASICS, best known as an athletic shoe company, debuted "The World's Largest Lite-Brite Picture" at a special VIP event at Splashlight Studios in New York City last night. Guinness World Records® representative, Danny Girton, Jr., authenticated the masterpiece earlier in the day and presented ASICS with a certificate validating the record during the official launch party on October 7.The exclusive party hosted key culture influencers, media, representatives from Hasbro and an official Guinness World Records judge. The packed studio had 400 people in attendance where guests were fascinated by the giant Lite-Brite, played with personal sized Lite-Brite's and danced to musical performances by Kid Sister, Flosstradamus and DJ 24Court.
Lite-Brite, an iconic electric toy introduced in 1967 by Hasbro, has allowed millions to create lighted picture artworks by placing colorful pegs into paper templates placed on a lighted background.
The former Guinness World Record for the Largest Lite-Brite Picture measured 4 ft. 9.25 in. by 9 ft. 9.5 in. and was constructed with 124,418 pegs. The new ASICS masterpiece features the Gel-Lyte III shoe from the ASICS Sportstyle collection. It is illuminated over an 11 ft. by 15 ft canvas and has more than 300,000 original-sized pegs.
ASICS' massive Lite-Brite will now begin its national tour, traveling across the country for the next five months to major music events and designer footwear boutiques, offering an up-close view of pop art history.
ASICS' Gel-Lyte III has been a featured style for edgy artist collaborations and is part of its sport fusion category, Sportstyle. It is available at Foot Locker, Urban Outfitters and specialty footwear boutiques, such as Sportie LA and David Z.
