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YEVVA Collection by Nirralee Mehta fashionista Mumbai IndiaMumbai went to London to study the art further, and has now returned to revolutionise the fashion industry in India. Studying in one of the most prestigious schools- The London University Of Fashion, which is right in the middle of the stylish districts of Bond & Oxford streets, was her dream come true.
Having had numerous successful exhibitions in Mumbai between 2000-2002, and having designed for celebrities, she knew that as a designer she was accomplished. Yet, she felt that the industry in India lacked the professional approach that makes the difference between a cloth and a brand.
In the London University of Fashion, the science & business of fashion designing was revealed to her. After doing courses such as brand management, visual merchandising & space management, fashion media, fashion forecasting and others, she also worked with brands such as Zara and H&M. Ignoring lucrative offers from world famous design houses and resisting the temptations to start a boutique in London, she has returned to India to corporatise fashion.
She now announces YEVVA by Nirralee S Mehta-YEVVA is a revolution in the clothing industry in India. YEVVA by Nirralee will begin with addressing one of the biggest voids in the fashion clothing scene – designer formal wear. With the huge upcoming demographic of young professionals working in the I.T., banking, services and other industries, this much ignored niche will be developed by Yevva.
Clothes for the office need to be formal but they CAN be stylish. They need to be elegant yet they CAN be modern. They need to conform to the corporate world yet CAN be exclusive. Designer office wear by YEVVA is all this, yet affordable – they follow the motto that Nirralee has set as YEVVA’S corporate identity – Designer wear is Democratic.
What is corporatisation of fashion? Many brands get all their work done in India – from fabric production to the end product yet they are all marketed by foreign brands. No Indian brand has managed to open its shop in the high streets of the West. Our fashion designers have focused on celebrities, haute couture, bridal or ethnic wear, but a mass appeal brand has never been born. YEVVA wants to solve these lacunae by being the first fashion M.N.C.
Our clothes and styles have also been designed after an unprecedented effort by a fashion brand. We have conducted an in depth market research program that is currently ongoing to gauge the needs and wants of our potential clientele. This has given us valuable insights into the changing needs of young professionals, both men and women. With Nirralee’s vision of professionalism in fashion, one can expect such inventiveness from Yevva always.
Yevva brings innovation into delivering fashion to our clients. For the first time, a designer backed brand will be available at affordable levels. Yevva plans to tie up with corporates to enhance the organizations image through its most valuable resource– its employees. Yevva will provide free makeover consultations that will include
ü Tips and directions on dressing for office
ü Accessorisation
ü Skin care
ü Hair care
ü Diet consultation
And Yevva will be true to its motto- Redefining Lifestyle. It will add a zing, a sense of excitement and exclusivity to each line of styles it launches. After having experienced the Yevva difference, our clients can look forward to our upcoming collections:
ü Yevva Casuals
ü Yevva Footwear
ü Yevva Accessories
At the same time, exclusive fashion is a platform from which a creative artist can showcase his or her unique talent. There are occasions that require a startling expression of self- weddings, important parties, traditional functions, etc. To cater to this, there is Yevva X –which denotes Yevva eXclusive. This will be available only at the Yevva Design Studio and tailor-made to suit our clients.
Yevva heralds the coming of the first Indian designer backed brand to be a fashion MNC. Yevva branded clothing lines are being shipped to the U.S., the U.K. and Dubai. As Nirralees vision comes true, all Indians can be proud that an Indian designer, an Indian brand, is posed to take India and the world by storm.
For further information contact: info@topseo.org
